In branding, the key is not creativity alone, but clarity and positioning. For Rajendra Tubinox, a leader in stainless steel tube manufacturing, the challenge was to avoid blending into the sea of generic industrial logos. The answer was focus. By uniting the initials R and T into a strong, contemporary mark, the identity communicates two things at once: engineering precision and modern progress. This is not just another industrial symbol; it positions Rajendra Tubinox as a brand that values strength, trust, and innovation. In the customer’s mind, it now stands for more than steel it stands for leadership.
Client
FIA
Location
Mumbai
Year
2015
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.