Mashroo

One of the first modest clothing brands in India was Mashroo. Our team proposed them a new brand mark and encouraged them to get rid of their previous word mark. The new logo comprises of a symmetrical M, which gives the overall brand an ethnic yet professional sense. We also assisted them in rebranding their Bangalore and Mumbai stores.

Client

Mashroo

Location

Mumbai

Year

2021

Challenges & Objectives

/ Project Overview

We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.

/ Challenges

Creating a brand identity that appeals to both young and mature audiences.

Ensuring the website performs well across all devices.

/ Objectives

Develop a visually unique and recognizable brand presence.

Create an engaging and intuitive user experience.

Enhance the brand’s storytelling through compelling visuals and motion design.

Clothing_Tag_Mockup8
Logo_Mockup_Clothing_Textured_Embroiderednew
visiting card mockup
WhatsApp Image 2021-09-29 at 4.47.54 PM
WhatsApp Image 2021-10-01 at 3.04.23 PM

Creative
process

We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.

Concept Development – Brainstorming initial ideas and design directions.

Design Execution – Creating high-fidelity visuals and prototypes.

Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.

Final Testing & Launch – Ensuring optimal performance and user experience.