We named and created AirPride, a fashion brand with a powerful purpose: supporting our heroes. With every sale, 10% of proceeds are dedicated to assisting military personnel who have been disabled in service. The brand’s identity honors resilience, pride, and sacrifice, with each purchase making a meaningful difference. AirPride is more than fashion—it’s a tribute to those who protect us, enabling customers to give back with every wear.
Client
Neon Apparels
Location
Mumbai
Year
2014
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.