Ardra Innovation

Ardra Innovation – Where “अ” Meets AI
At Multibrands Design, we believe a logo isn’t decoration t’s positioning.

Ardra Innovation, a father-and-son run business, carried its identity forward with the second generation leading the change. The new logo fuses “अ” in Hindi, symbol of beginnings and heritage, with AI, the power shaping tomorrow.

The colors tell their own story: yellow for optimism and creativity, black for authority and clarity. Together, they stand out and stay memorable across apps and websites.

This isn’t just a design. It’s strategy howing Ardra as a brand that builds bridges between generations, cultures, and technologies.

Innovation that begins with “अ” and thinks with AI.

Client

FIA

Location

Mumbai

Year

2015

Challenges & Objectives

/ Project Overview

We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.

/ Challenges

Creating a brand identity that appeals to both young and mature audiences.

Ensuring the website performs well across all devices.

/ Objectives

Develop a visually unique and recognizable brand presence.

Create an engaging and intuitive user experience.

Enhance the brand’s storytelling through compelling visuals and motion design.

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Creative
process

We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.

Concept Development – Brainstorming initial ideas and design directions.

Design Execution – Creating high-fidelity visuals and prototypes.

Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.

Final Testing & Launch – Ensuring optimal performance and user experience.