The Road Safety Week, organized for FIA in partnership with the Western India Automobile Association from 2013 to 2016, focused on promoting safe driving practices across India. Through a blend of on-ground activities, workshops, and media campaigns, the initiative engaged diverse audiences, emphasizing the importance of road safety. The collaboration enhanced both organizations’ credibility, with FIA’s global reputation and WIAA’s regional influence. The campaign also highlighted CSR efforts, positioning the brands as advocates for public safety and long-term community well-being.
Client
FIA
Location
Mumbai
Year
2015
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.