We rebranded Mandhana Industries to GB Global following its acquisition by Formation Capital, USA. Our team developed a fresh identity and strategic positioning for GB Global, reflecting its youthful yet grounded nature. The “GB” in GB Global stands for “Giving Back,” emphasizing the company’s commitment to social responsibility. Our rebranding effort effectively communicated the company’s renewed vision and values, setting a distinct and modern tone while honoring its established heritage.
Client
GB Global
Location
Mumbai
Year
2019
We collaborated with Envato to create a visually striking and engaging brand identity that aligns with their core values. Our team focused on delivering a seamless and user-friendly experience while maintaining a bold and modern aesthetic.
Creating a brand identity that appeals to both young and mature audiences.
Ensuring the website performs well across all devices.
Develop a visually unique and recognizable brand presence.
Create an engaging and intuitive user experience.
Enhance the brand’s storytelling through compelling visuals and motion design.
We started by conducting in-depth research on the industry, competitors, and target audience. Our team then developed multiple design concepts, refining them based on feedback and usability testing.
Concept Development – Brainstorming initial ideas and design directions.
Design Execution – Creating high-fidelity visuals and prototypes.
Implementation – Bringing designs to life through web development, motion graphics, and interactive elements.
Final Testing & Launch – Ensuring optimal performance and user experience.